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“Identity is cause; brand is effect.”

Larry Ackerman


Branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. To determine who your brand is, you need to ask several questions about your business. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand. The questions below are an excellent place to begin:

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  • What are your core principles and values?

  • What is your mission statement?

  • What inspired you to build your business?

  • Why do you want to offer your products or services to your target audience?

  • What makes you unique?

  • What is your internal company culture?

  • What is your professional sense of style?

  • What are your communication characteristics?

  • What do you want to come to mind when someone hears your business name?

  • How do you want people to feel when they think of your business?

  • How do you want customers to describe you as a company?

Answering the questions above will help you to understand the difference between branding and marketing. Invest your time in providing elaborate answers, and bounce them off your colleagues and professional mentors. What you will notice, is that all of the questions are related to your internal operations and your internal culture. Therefore, what you build on the inside, is what will emanate externally.

Your branding will cultivate what your consumers can expect of you, and what they will experience when they utilize your products or services. By clearly defining who you are, your branding can then be utilized to precede and underlie your marketing efforts—both today and for years to come.

With effective branding, not only will your customers value your brand, most importantly, your employees will too. It will add value to your company and your products which will improve productivity and the overall working environment.


In addition, we will increase and track online reviews and respond quickly to ensure your brand is being promoted positively.  From 2013 to 2014, the number of patients using online reviews to search for Doctors increased by 68%! Lets freshen up your online profiles or create new Facebook and Instagram pages and help you connect more effectively with your clients/patients. Managing your reputation on and offline is our specialty.  

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We can also help you build a brand, re-brand or make minor changes to your existing business. Sounds complicated? It is, but we can simplify that process for you. Growing your business might not require a huge marketing expense! In addition to effective branding techniques, we will help you implement a strategy that ties everything together.  Combining your online presence, reviews, with community outreach will create a perfect environment to grow your business. 

Clients will have greater confidence and trust your products and services. In turn, it encourages them to utilize more of your services. Satisfied customers are the best marketers since they tend to spread good comments and reviews about your company and the products you offer to their friends, families. This will lead to more potential customers for your business.

Marketing refers to the tools you utilize to deliver the message of your brand. Marketing will continually change and evolve, just as the products and services you offer will continue to change and evolve. Marketing will be directly and specifically geared towards sectors of your target audience, all while supporting the core values of your brand.


Hendricks Consulting can build your business through our digital and traditional marketing services. We offer services from printed promotional materials to Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing (SMM) and Email marketing. Using effective and proven strategies we provide an ROI driven in a measurable medium for your marketing dollars.


What sets us apart is the quality of customer care. We sincerely want your business to succeed and do everything necessary to make this happen. Expect regular contact and effective results as we work together to grow your business.


Business Owner


Amazing job, Tammy! We had a zoom call and she explained and gave me amazing tips and things to focus on. If you struggling with marketing, talk to Tammy . It pays off!

    Of course. This is your website after all. Before we start, HC&C will sit down with you to get your input and your business requirements. From there we create the initial designs for the website. You then get to review the design and request any revisions. It is only after you have given us approval that we will go ahead with the website development and get your site live. We take into account your needs, industry standards and our years of web design expertise when building your website. See something you love, let us know! See something that needs to be changed? Tell us, and we will change it. We are your partners in creating the right website for your business.
    Yes, we offer photography services in Connecticut. You can provide your own content and images for the website, or you can have our team write the content and provide images. If you are looking for custom photography or videos for the website, we can handle that too. We partner with video production team and photographers that will come to your business and take photographs and shoot video that can be used for the website. Once we finish, the photos and videos are yours to reuse as you wish. This is an additional cost.
    The length of the web design project varies depending on your company’s website and business needs. The more complex the website, the longer the initial web design and following development take. But, the more responsive you are to requests for revisions, images and site content, the faster the process moves along. The exact time it takes to build a website will always vary by project. If you need to have your website live quickly, we can accommodate more demanding timelines.
    We dont offer hosting BUT we do offer website maintenance. Hosting You are more than welcome to select your own hosting and domain name service, and we will work with them during the build of your setup. Website Maintenance We offer website maintenance services. If your website ever has issues or if you need to make a change, we are there to take care of them for you. Avoid the headaches by having us help you.
    Absolutely. The Hendricks Consulting is a full-service marketing agency. We offer custom digital marketing plans, built to grow your business. We offer digital marketing services that include: Pay-Per-Click (PPC) ads Social Media Marketing (SMM) Email Marketing Video Production & Photography for ads
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