PERSONAL BRANDING
“However beautiful the strategy, you should occasionally look at the results.”
Larry Ackerman
What is Personal Branding?
When we talk about "personal branding" we are referring to establishing and promoting what you stand for as a person. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
We tend to associate brand with large companies and popular products - think Apple or even McDonalds. But really, anything can be a brand. As an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your art or music or your funny IG page, you have a brand that exists both on and offline.
Hendricks Consulting& Co helps entrepreneurs and individuals get recognized in their industry. Not only do we offer exceptional marketing services, but we provide effective high-end branding services as well. Starting from an impactful brand vision, theme, eye-catchy photos to creating a personal website, we effectively promote individuals by developing their personal or professional brand
Why Personal Branding Matters
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important.
It’s true - you will have to devote time and energy to self-branding properly. But the idea that building a personal brand is not important is just false, and here’s why:
Regardless of your age or professional stage, someone is screening you online. What they find can have major implications for your professional (and personal) well-being.
Just consider the numbers. According to CareerBuilder:
"More than half of employers won't hire potential candidates without some sort of online presence today."
Don’t lose out on an interview over something you can control - like your personal brand. And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if you own your own business or work as a freelancer:
"Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence."
If you aren’t properly managing your online reputation, then you are actively losing out on business.
The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.
According to a recent study from Weber Shandwick:
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Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’s nearly half!
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Additionally, a CEO’s reputation plays an important role in attracting employees to a company (77%) as well as motivating them to stay (70%). (Brandyourself.com)
Here at Hendricks Consulting& co, we emphasize developing the brands' value that positively impacts our clients and increases awareness professionally. We offer a free consultation to discuss your options. So what are you waiting for?! Contact us today.