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Growing Your Audience with Email Marketing

Updated: Nov 4, 2020

You know you need to attract new customers and keep your current clients coming back, but finding the right marketing solutions for your business can be difficult. With many clients, I found that email marketing are great start! Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox.

There’s plenty of data to back up the benefits of email marketing. For example:

More than 90% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (McKinsey, 2014)

It's no surprise that launching a successful email marketing campaign will :

Build credibility- sharing informative and helpful content with subscribers

Build Stronger Relationships with your clients

Reach customers on all devices- Getting information out FAST

Build credibility- sharing informative and helpful content with subscribers

When using the right platform, you are able to see the results of the campaign immediately. No guessing required. Platforms like Constant Contact how many users opened the email, who clicked on it and really start to tailor your content to the needs of your customers. Again, you will have to dedicate time and effort into creating original and intriguing content to get the attention of your customers. Bad campaigns can do more damage than good.

Constant Contact is a trusted email marketing provider with one goal: to help small business do more business. With 19+ years of market leadership, Constant Contact offers easy and powerful email marketing solutions with award-winning coaching and support for small businesses and non-profits. Click here for a free trial!

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